Before you can produce a product you need a plan. The plan for any product of the mind involves principles. A principle is (Merriam-Webster’s Collegiate Thesaurus):
a comprehensive and fundamental rule, doctrine, or assumption
Or simply (The Concise Dictionary Copyright 2013 Dr. Michael J. Bisconti):
a guiding rule
Principles, guiding rules, are necessary so that there is consistency in the final product. We will be providing the principles upon which the International Authorized Version is built.